Stories Drive The Work.
Through research and interviews, we learned a lot about litter and littering behavior in Pennsylvania. The big story turned out to be size: Litter under 4” accounted for most of the trash on highways, streets and sidewalks—and $350M in taxpayer money. An award-winning campaign revealed the issues with little litter, informed community efforts and changed behaviors.
PA FIGHTS DIRTY
TV, video, digital, OOH, social
Under the new brand line, PA Fights Dirty, the campaign provided specific information using real trash from PA roadways. The corresponding TV spots used stop-motion video and sound design. Click image to see TV spot.
Click image to see TV spot.
Click image to see TV spot
PA litter-filled bus shelters helped residents experience the issue of accumulating litter.
JAMESON & COMPANY
Three-dimensional direct mail piece
Government award accounting is a very specialized field, and Jameson & Company is a proven expert. How does a mid-size firm communicate the complexities and risks of SBIR/STTR accounting to new awardees with minimal knowledge and no time to talk? The solution: An award-winning, experiential piece packed with defining information.
Before prospects even opened the box, we raised a pivotal question.
Inside, flashcards helped prospects see the difference between a regular CPA and a FAR Part 31 specialist, while aspirin, herbal tea, and a worry stone kept the idea of an audit front and center.
By overprinting flashcard sets, we gave our client an intriguing, interactive leave-behind for meetings and events.
Flashcards helped awardees discern whether their CPA was up for the task. We brought the same concept to interactive blogs.
VAX. MASK. TEST.
TV, radio, video, digital, OOH, social
More than two years after COVID began, health messaging remained critical, but people were sick of hearing about it. We shifted the story from fear-based messaging to clear information delivered in a Schoolhouse Rock style, with bold, bright illustrations, rhyming copy, and original music. The campaign was everywhere from broadcast to stadiums, posters to subways
Original music by Big Science brought the concept to life. Click image to see TV spot.
STUFFED
A road trip with bite.
Long-format video, social, digital, web copy
Research showed that foodie tourism was a meaningful driver of visits to Pennsylvania. To whet the appetite of out-of-state and in-state travelers, we created the Stuffed video series. Hosted by HGTV star and Pittsburgh native Steve Forbes, the series took viewers throughout the Commonwealth and introduced them to PA’s bakers, brewers, chefs and culinary hot spots.
Click image to watch a Bread Trail episode.
Click image to watch an Apple Trail episode.
GE HEALTHCARE
Effortless Imaging
Videos, brochures, presentations, digital, social, e-blasts, events
As a global leader in AI-driven imaging, GE HealthCare presents real solutions to some of radiology’s biggest issues: Backlogs, staff burnout and retention, patient access, and the ability to provide precision, personalized care. The Effortless Imaging campaign helped them showcase new products and innovations, blending highly technical information with human impact.
JAMESON & COMPANY
43 Steps to FAR Compliance
Long-format content
As a rule, SBIR and STTR awardees are brilliant, highly focused on their innovation and unaware of the intricacies of government award accounting. We needed to provide deep insights in a quick read. Our solution: A 43-point checklist that serves as a helpful tool, providing details on specific tasks, roles and responsibilities, and ramifications. The piece provided essential information and ample reason to contact the experts at Jameson. It also delivered big on SEO, engagement and downloads.
